Subscribers to fashion magazine Vogue were left shocked and disappointed when they realized that a recent double-page ad featured an AI-generated model.

The ad, which was for the brand Guess, showed a blonde model in two different looks. However, a small caption at the top of the page revealed that the images were created by Seraphinne Vallora, an AI marketing company.

Vogue is a flagship brand of Condé Nast’s publishing empire and has been around since the 1800s. The use of AI-generated models in the magazine has sparked outrage on social media, with many users vowing to end their subscriptions.

“The downfall of Vogue,” one user tweeted. “Their covers are trash. No creativity. And now using AI.”

Others warned that this could set a dangerous precedent for other publications, with some fearing that it will lead to a race to the bottom as magazines prioritize profits over human creativity.

The Controversy Surrounding AI-Generated Models

The use of generative AI in creative fields such as fashion and art has been met with criticism. Some argue that it is replacing human creators, while others are concerned about its impact on beauty standards.

Model Felicity Hayward described the use of AI models as “lazy and cheap,” adding that it’s an example of companies trying to cut costs without considering the implications.

Valentina Gonzalez, a cofounder of Seraphinne Vallora, defended their work, saying that they don’t create unattainable looks. However, others argue that this is exactly what AI-generated models can do – perpetuate unrealistic beauty standards.

The Potential Consequences

As the use of AI-generated models becomes more widespread, there are concerns about its impact on mental health, particularly among young people. The digitally “perfect” bodies created by these models don’t exist in real life, but they can still cause harm to those who feel pressured to conform.

Australian lawmaker David Shoebridge tweeted that the use of AI models in Vogue is creating impossible and irresponsible beauty standards. He added that the mental health damage to young people will be real.

The Future of Fashion Magazines

As the fashion industry continues to evolve, it’s clear that magazines like Vogue are struggling to keep up with the times. The use of AI-generated models may have sparked controversy, but it also raises important questions about the role of human creativity in the industry.

One thing is certain – the use of AI-generated models will continue to be a topic of debate in the fashion world for months to come.

In a bizarre twist, Seraphinne Vallora was approached by Guess’s cofounder on Instagram. They created ten draft models, and he selected one brunette woman and one blonde that they developed further.

Inspired by

• https://futurism.com/vogue-magazine-ai-model-ad

Sources

• the-independent.com
• bloodinthemachine.com
• bbc.com